Tom Colello

President, Overlook Digital

I have been working in communications since the 1980’s.  I have done extensive work for New York State government agencies including the Office of Mental Health, Department of Corrections and Bureau of Municipal Police as well as corporation such as Westinghouse and Tropicana.  In 1987 I became a partner in Reelizations Productions which focuses on developing educational video and supplementary material for the substance abuse treatment field.  In 1993 we received a $550,000. Small Business Innovative Research Grant from the National Institute of Drug Abuse to produce Beat the Street, a five part video with 171 page manual.  This award winning work is widely consider to the best relapse prevention media program and is widely used nationally and internationally.

   The success of Beat the Street allowed us to produce more educational material and resulted in the creation of Reelizations Media, a distribution company that handles our work as well as that of several other producers.  I have managed this e-commerce web site, reelizations.com, for a decade and you can see many examples of my video work there.  This experience has not only given me knowledge and insight in web creation but also into other business functions including order fulfillment, inventory management and search engine optimization. 

    With the blossoming of video on the web and the utilization of web pages for educational and commercial functions previously served by video; the direction I needed to move in became obvious.   Overlook Digital’s goal is to provide creative and effective web and media services to commercial, educational and non profit companies.  We don’t want to be the biggest company.  We intend to provide best valued and most personalized services for our customers.    

KEIRSTEN ARMSTRONG, Web Designer

DANIEL MARMA, Applications Architect

ASTRID SPENCER , Office Manager

PAUL O'NEILl, Web Programmer